Case study: Clarifying complex financial information for millions of Australians
How plain English content design helped a national financial regulator cut content volume by 49% while meeting the highest accessibility standard.
Hi, I'm Meg
Content strategist and designer based in Washington, DC.
Welcome to my portfolio, where I share examples of content solutions to business problems as well as ideas, tools and techniques that help me in my work.
Case study: Content strategy and design for the Small Business Debt Helpline
How a website rewrite increased case volumes by 1,141% and unlocked millions in federal funding.
Case study: Driving customer acquisition through content optimization
How data-informed content design drove a 52% increase in customer acquisition in just 2 weeks.
Case study: Creating a content strategy for a 37-website ecosystem
Consolidating a fragmented online presence to connect user journeys, build brand identity and drive donor growth.
Content hierarchy of needs: A solid foundation for your AI strategy
Before you can reach the most advanced levels of content strategy – deep personalization, complex…